Political campaigns have long worked to shape what voters see, hear and believe. Artificial Intelligence (AI) is adding a new layer to that process, giving campaigns and the public new ways to create, target and alter political messages while making it increasingly difficult for voters to determine what is authentic. In the Political Campaign Communication… Read more »
From conflict between couples to communication between parents and children, Paul Schrodt’s family communication expertise was recently shared in several national media outlets. Schrodt, Philip J. & Cheryl C. Burguières Professor and director of graduate studies in Schieffer College, studies the communication patterns and behaviors that shape family relationships. Recent media coverage has tapped that… Read more »
Andrew Ledbetter, professor and chair of communication studies at TCU, has made headlines for his published research analyzing Taylor Swift music. Now, he’s turning to Olivia Rodrigo. Following an examination of recurring themes, lyrics and connections across Swift’s songs, showing how they come together to create the larger story known as the “Taylorverse,” he’s exploring… Read more »
Schieffer alumnus John VanBeber ‘18 is turning his passion for fashion into a growing luxury streetwear and jewelry brand. VanBeber, who grew up in Arlington and graduated from TCU, co-founded Aethera alongside fellow North Texas native Lane Hitt after the pair connected in New York’s modeling industry. The brand was recently featured at ATX Fashion Week’s pop-up market in Austin and has grown… Read more »
This year, Texas Christian University’s Pi Kappa Delta chapter marks 100 years of excellence in speech and debate. For Amorette Hinderaker, convener of debates and associate professor of communication studies, the centennial celebration carries special meaning. Not only does it mark a century of the university’s Pi Kappa Delta chapter, but it also coincides with… Read more »
History, storytelling and performance come together in one of the nation’s oldest collegiate speech competitions, the 101st Battle of Flowers Oratorical Contest. Two TCU students in the Bob Schieffer College of Communication are part of this year’s event in San Antonio, Texas. The contest challenges students to deliver original speeches from memory, grounded in historical… Read more »
For more than a century, the Fort Worth Stock Show & Rodeo has served as a proving ground where tradition meets talent, and emerging artists earn their moment in the spotlight. For Schieffer alumnus and country artist Gage Gardiner ’25, this year’s rodeo represents far more than a performance. It marks a milestone in a… Read more »
TCU Communication Studies professors Andrew Ledbetter, professor and chair of communication studies, and Paul Schrodt, Philip J. & Cheryl C. Bruguière’s professor and director of graduate communication studies, received national recognition this week for their outstanding scholarship, teaching and mentorship at the 111th annual convention of the National Communication Association. Schrodt received the Kathleen M…. Read more »
Through a variety of internships and experiential learning opportunities, students in the Bob Schieffer College of Communication are combining their academic experiences with real-world opportunities. We feature a few individuals who demonstrate how a communication-focused education encourages curiosity and equips students for their careers. Sydney Huebner, junior Current Role & Company: Ambassador and Content Creator… Read more »
Media outlets across the country are highlighting the work of Andrew Ledbetter, professor and chair of communication studies in the Bob Schieffer College of Communication at TCU. Ledbetter’s research into the storytelling and communication phenomena of Taylor Swift was recently featured on NBC 5, NBC Today and 100.3 Jack FM. The story was picked up… Read more »
