Kim Owczarski, Ph.D., associate professor in the Department of Film, Television and Digital Media, spoke with Hannah Ziegler at The Washington Post about Cinemark’s rise to power within the entertainment industry post-pandemic, explaining how the impact of the pandemic and the recent writer’s strike on the film industry has a trickle-down effect.
“The strike after Covid has just really been a one-two punch for all aspects of the industry,” Owczarski said.
Cinemark saw opportunities in the gaps left by these events, even as powerhouses in the industry such as AMC and Regal theaters struggled to come back full time.
How did they do this? By feeling more like a movie theater than a business.
Unlike AMC and Regal, Owczarski explained that Cinemark is a largely suburban movie theatre, allowing them to open faster with fewer lockdowns after the pandemic. This along with other factors has allowed the theatre to rise in popularity and power despite its size.
Read the full story at Cinemark rises to the top of a struggling theater industry.
See what Owczarski had to say regarding the decline of Disney movies last summer as she discussed Disney’s box office woes.