FTDM Professor R. Colin Tait Explores “The Simpsons” as a Transmedia Franchise

FTDM assistant professor R. Colin Tait’s article “The Simpsons as a Blockbuster Transmedia Franchise” has been published in The Projector: A Journal on Film, Media and Culture. It demonstrates how, over the course of its nearly twenty-seven-year run, The Simpsons has not only evolved in tandem with the changes in the television industry but also led the way for blockbuster franchises within the conglomeraUnknownte Hollywood era. The series’ migration into DVD boxed sets, a number one movie, an iPhone game, and finally to the streaming platform Simpsons World has enabled audiences to shift their allegiances to the franchise using whichever medium best suits their consumption habits.