{"id":1185,"date":"2021-05-06T14:13:03","date_gmt":"2021-05-06T19:13:03","guid":{"rendered":"https:\/\/schieffercollege.tcu.edu\/stratcomm\/?post_type=student_work&#038;p=1185"},"modified":"2021-05-06T14:13:03","modified_gmt":"2021-05-06T19:13:03","slug":"meet-alejandra-serna-class-of-2020","status":"publish","type":"student_work","link":"https:\/\/schieffercollege.tcu.edu\/stratcomm\/student_work\/meet-alejandra-serna-class-of-2020\/","title":{"rendered":"Meet Alejandra Serna, Class of 2020"},"content":{"rendered":"<p><span data-contrast=\"auto\"><strong>Major<\/strong>: Strategic Communication<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\"><br \/>\n<\/span><span data-contrast=\"auto\"><strong>Minor<\/strong>: Journalism<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\"><br \/>\n<\/span><span data-contrast=\"auto\"><strong>Hometown<\/strong>: San Antonio, Texas<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\"><br \/>\n<\/span><span data-contrast=\"auto\"><strong>Dream Job<\/strong>: Fashion Magazine Editor<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Alejandra Serna is a creative person at heart and has many dreams she would love to accomplish within her life. Growing up, she lived in the same house, attended the same school and knew the same people her entire life, so leav<\/span><span data-contrast=\"auto\">ing\u00a0<\/span><span data-contrast=\"auto\">home to come to Texas Christian University was a huge step for her.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Se<\/span><span data-contrast=\"auto\">rna<\/span><span data-contrast=\"auto\">\u00a0knew she wanted to stay in Texas for a little bit longer<\/span><span data-contrast=\"auto\">, so she looked into many\u00a0<\/span><span data-contrast=\"auto\">Texas colleges<\/span><span data-contrast=\"auto\">\u00a0and liked most of them, but<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">o<\/span><span data-contrast=\"auto\">nce it was time for her to start campus visits, her decision<\/span><span data-contrast=\"auto\">\u00a0started to<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">become<\/span><span data-contrast=\"auto\"> clear. \u201cAs soon as I stepped foot on the campus, I knew it was the place for me,\u201d s<\/span><span data-contrast=\"auto\">he said<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0\u201cI just got the instant feeling of comfort and safety that I didn\u2019t experience with the other campuses I visited.\u201d\u00a0<\/span><span data-contrast=\"auto\">TCU gave her\u00a0<\/span><span data-contrast=\"auto\">the chance to grow and expand her experience\u00a0<\/span><span data-contrast=\"auto\">in<\/span><span data-contrast=\"auto\">\u00a0the world.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Serna<\/span><span data-contrast=\"auto\">\u00a0caught a little of this feeling when she got the chance to study\u00a0<\/span><span data-contrast=\"auto\">abroad<\/span><span data-contrast=\"auto\">\u00a0with TCU in Florence<\/span><span data-contrast=\"auto\">, Italy,<\/span><span data-contrast=\"auto\">\u00a0for a semester. She\u00a0<\/span><span data-contrast=\"auto\">felt<\/span><span data-contrast=\"auto\">\u00a0it benefited her greatly because she got the chance to experience international classes and grow as an individual<\/span><span data-contrast=\"auto\">. It was one of her best\u00a0<\/span><span data-contrast=\"auto\">experiences<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">at TCU and Serna says she is blessed and thankful she had the option to study internationally with her fellow strategic communication students.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Serna<\/span><span data-contrast=\"auto\"> didn\u2019t start off being a strategic communication major. Instead, she came to TCU with the intention to study journalism because she loves to write. After a while, she heard from fellow students about the strategic communication degree and it all made sense to her. She still loves journalism, but public relations <\/span><span data-contrast=\"auto\">was<\/span><span data-contrast=\"auto\">\u00a0an industry that always intrigued her<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">A<\/span><span data-contrast=\"auto\">nd a strategic communication degree\u00a0<\/span><span data-contrast=\"auto\">gave<\/span><span data-contrast=\"auto\">\u00a0her the opportunity to broaden her career path,\u00a0<\/span><span data-contrast=\"auto\">and<\/span><span data-contrast=\"auto\">\u00a0still have the option to write from time to time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Serna<\/span><span data-contrast=\"auto\">\u00a0loves writing so much\u00a0<\/span><span data-contrast=\"auto\">that it is her favorite hobby and activity<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">\u201cWriting really helps me process all my\u00a0<\/span><span data-contrast=\"auto\">emotions<\/span><span data-contrast=\"auto\">\u00a0and I love telling stories,\u201d<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">she<\/span><span data-contrast=\"auto\">\u00a0said.\u00a0<\/span><span data-contrast=\"auto\">She\u00a0<\/span><span data-contrast=\"auto\">has been\u00a0<\/span><span data-contrast=\"auto\">collaborating on a book with her best friend\u00a0<\/span><span data-contrast=\"auto\">who<\/span><span data-contrast=\"auto\">\u00a0she has known since the age of three\u00a0<\/span><span data-contrast=\"auto\">and<\/span><span data-contrast=\"auto\">\u00a0also\u00a0<\/span><span data-contrast=\"auto\">happened<\/span><span data-contrast=\"auto\">\u00a0to go to TCU with her<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0It will be a satire that highlights their\u00a0<\/span><span data-contrast=\"auto\">college\u00a0\u00a0<\/span><span data-contrast=\"auto\">experience.<\/span><span data-contrast=\"auto\">\u00a0The title is still in the works, but she and her friend hope to have it finished\u00a0<\/span><span data-contrast=\"auto\">soon<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">The book will showcase the common college experiences that people have faced and share how everyone handled it.\u00a0<\/span><span data-contrast=\"auto\">Bringing together her experience with her strategic communication major and journalism minor\u00a0<\/span><span data-contrast=\"auto\">has been<\/span><span data-contrast=\"auto\">\u00a0a great asset\u00a0<\/span><span data-contrast=\"auto\">while<\/span><span data-contrast=\"auto\">\u00a0writing her book, and\u00a0<\/span><span data-contrast=\"auto\">she<\/span><span data-contrast=\"auto\">\u00a0is excited for what else she can accomplish in the future.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Serna is\u00a0<\/span><span data-contrast=\"auto\">working as<\/span><span data-contrast=\"auto\">\u00a0a social media coordinator at LComm Marketing and Public Relations in Fort Worth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/schieffercollege.tcu.edu\/stratcomm\/\"><span data-contrast=\"none\">Click here<\/span><\/a><span data-contrast=\"auto\"> for more information about the Strategic Communication department.<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n","protected":false},"featured_media":1186,"template":"","class_list":["post-1185","student_work","type-student_work","status-publish","has-post-thumbnail","hentry","sw_category-featured","sw_category-strategic-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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