{"id":9,"date":"2016-11-16T20:34:34","date_gmt":"2016-11-16T20:34:34","guid":{"rendered":"http:\/\/tcuschieffer.wpengine.com\/stratcomm\/?page_id=9"},"modified":"2026-04-01T18:21:27","modified_gmt":"2026-04-01T23:21:27","slug":"areas-of-study","status":"publish","type":"page","link":"https:\/\/schieffercollege.tcu.edu\/stratcomm\/academics\/areas-of-study\/","title":{"rendered":"Areas of Study"},"content":{"rendered":"

Strategic Communication<\/h2>\n

Bachelor of Science<\/a> and Master of Science<\/a><\/h3>\n
\"Three

Graduate students Aloukika Shrestha (left), Chelsea Verrette (center back) and Bel\u00e9n Navarro (right) attend a class led by Dr. Catherine Coleman.<\/p><\/div>\n

The Strategic Communication major prepares students to think and act as professionals and ethical citizens in a global community. It also helps students develop competencies that prepare them for professional employment and advanced studies.<\/p>\n

The goal of the department is to create skilled professional communicators who understand their social, legal and ethical responsibility in a rapidly changing media landscape that connects societies around the world. A rigorous curriculum challenges students to not only communicate to diverse audiences in a free society through critical thinking, analytical writing and compelling presentation but also evaluate its effectiveness.<\/p>\n

<\/a>Bachelor of Science in Strategic Communication<\/h3>\n

The Department of Strategic Communication is TCU\u2019s home for advertising and public relations.\u00a0The strategic communication major emphasizes experiential learning. Students learn to conduct research; write and create content for print, broadcast, online and mobile platforms; design; choose channels to place messages; and evaluate effectiveness. They have various opportunities to apply what they learn with real-world corporate, public, and nonprofit clients in classes and through dedicated experiential opportunities, including:<\/p>\n

Most strategic communication graduates pursue careers in advertising or with public relations agencies, corporations, government agencies, nonprofit groups, health care groups, sports teams or consulting firms. Others enter graduate school or specialized, pre-professional programs.<\/p>\n

Students may declare a major in strategic communication as an incoming first-year or transfer student prior to orientation. Any students wishing to join strategic communication after their first-year or transfer orientation must apply to the major. Admission to the strategic communication major requires multiple steps.<\/p>\n

Learn more about admissions and apply<\/a>\n

The Bachelor of Science with a major in strategic communication requires 124 hours with 40 hours in strategic communication.<\/p>\n

Degree requirements<\/a>\n

<\/a>Master of Science in Strategic Communication<\/h3>\n

This degree is designed for working strategic communication professionals seeking to broaden their understanding of strategic communication theories and skills in strategy, research, storytelling, new media and leadership. Students will take a blend of advertising and public relations courses that enable them to compete in today\u2019s digital and global world.<\/p>\n

An applicant who does not meet the admission requirements must take up to 15 semester hours of undergraduate journalism, advertising, or public relations courses that will not count toward the graduate degree. The Department of Strategic Communication graduate faculty will determine the number of semester hours needed. Learn more about graduate application requirements and deadlines<\/a>.<\/p>\n

The Master of Science in Strategic Communication require 36 hours.<\/p>\n

All Strategic Communication graduate students take the following core courses: <\/strong><\/p>\n