{"id":4,"date":"2016-11-16T20:32:50","date_gmt":"2016-11-16T20:32:50","guid":{"rendered":"http:\/\/tcuschieffer.wpengine.com\/stratcomm\/?page_id=4"},"modified":"2017-05-24T19:44:40","modified_gmt":"2017-05-24T19:44:40","slug":"about","status":"publish","type":"page","link":"https:\/\/schieffercollege.tcu.edu\/stratcomm\/about\/","title":{"rendered":"About"},"content":{"rendered":"
\n

Students majoring in\u00a0strategic communication\u00a0<\/span>learn the theories and methods of\u00a0advertising<\/span>,\u00a0public relations<\/span>\u00a0and\u00a0new media<\/span>\u00a0to meet the strategic goals of organizations. Students learn to conduct research; write and create content for print, broadcast, online and mobile platforms; design; choose channels to place the message; and evaluate effectiveness.<\/p>\n

\"stratcommfaculty\"

The Department of Strategic Communication faculty posing for a group photo at Torchy\u2019s Tacos following our annual faculty retreat in May 2014.<\/p><\/div>\n

Many strategic communication classes are small so that full-time professors can help students work on projects for real clients. Students are strongly encouraged to put their skills into practice by interning for local agencies, companies or nonprofits. Students compete annually in national advertising and public relations campaigns competitions. In recent years, students have placed in the top 10 nationally ranked teams in the AAF (American Advertising Federations) National Student Advertising competition, the Public Relations Student Society of America Bateman Competition, and the Texas Public Relations Association\u2019s annual competition.<\/p>\n

Most strategic communication graduates begin work in advertising or public relations agencies, corporations, governmental agencies, nonprofit groups, health care groups, sports teams and consulting firms. Others enter graduate school or highly specialized post-graduate pre-professional programs.<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Students majoring in\u00a0strategic communication\u00a0learn the theories and methods of\u00a0advertising,\u00a0public relations\u00a0and\u00a0new media\u00a0to meet the strategic goals of organizations. Students learn to conduct research; write and create content for print, broadcast, online and mobile platforms; design; choose channels to place the message; and evaluate effectiveness. Many strategic communication classes are small so that full-time professors can help… Read more »<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAbout - Strategic Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schieffercollege.tcu.edu\/stratcomm\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Strategic Communication\" \/>\n<meta property=\"og:description\" content=\"Students majoring in\u00a0strategic communication\u00a0learn the theories and methods of\u00a0advertising,\u00a0public relations\u00a0and\u00a0new media\u00a0to meet the strategic goals of organizations. 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