{"id":19,"date":"2016-11-16T20:37:58","date_gmt":"2016-11-16T20:37:58","guid":{"rendered":"http:\/\/tcuschieffer.wpengine.com\/stratcomm\/?page_id=19"},"modified":"2025-11-12T16:46:21","modified_gmt":"2025-11-12T21:46:21","slug":"beyond-tcu","status":"publish","type":"page","link":"https:\/\/schieffercollege.tcu.edu\/stratcomm\/careers\/beyond-tcu\/","title":{"rendered":"Beyond TCU"},"content":{"rendered":"<h2>Careers in Strategic Communication<\/h2>\n<p class=\"p1\">A Bachelor of Science degree\u00a0in Strategic Communication prepares students for positions at agencies, corporations,\u00a0public-sector and nonprofit organizations.\u00a0The Department of Strategic Communication\u00a0prepares students to\u00a0amplify messages and use\u00a0strategic thinking that is informed by research. Students learn to perfect their writing skills, develop their creativity, and enhance their business knowledge to be successful.<\/p>\n<p class=\"p1\">Advertising\u00a0and Public Relations\u00a0professionals develop and maintain programs that provide information and present favorable public images for the organizations they represent. This involves providing information about the organization, its goals and accomplishments, and any further plans or projects of public interest. This may include channel planning, developing communication plans, creating campaigns, media relations, public speaking, fundraising, research, writing, crisis communication, and special events for a comprehensive communication effort. Students also become adept at social media monitoring and measurement, as well as use of\u00a0graphic design software\u00a0for visual communication.<\/p>\n<p class=\"p1\"><a href=\"http:\/\/schieffercollege.tcu.edu\/stratcomm\/wp-content\/uploads\/sites\/6\/2016\/11\/aef_wanna_work_inadv.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cSo, you want to work in advertising?\u201d Advertising Education Federation Career Guide<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Careers in Strategic Communication A Bachelor of Science degree\u00a0in Strategic Communication prepares students for positions at agencies, corporations,\u00a0public-sector and nonprofit organizations.\u00a0The Department of Strategic Communication\u00a0prepares students to\u00a0amplify messages and use\u00a0strategic thinking that is informed by research. Students learn to perfect their writing skills, develop their creativity, and enhance their business knowledge to be successful. Advertising\u00a0and&#8230;  <a aria-label=\"Read more about Beyond TCU\" class=\"excerpt-read-more\" href=\"https:\/\/schieffercollege.tcu.edu\/stratcomm\/careers\/beyond-tcu\/\" title=\"Read Beyond TCU\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":18,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-19","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beyond TCU | Strategic Communication | Fort Worth, Texas<\/title>\n<meta name=\"description\" content=\"A degree in Strategic Communication prepares students for positions beyond TCU at agencies, corporations, public-sector and nonprofit organizations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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