As you get ready for the Super Bowl LVIII this weekend, look at some of our Super Bowl-inspired stories from around the college. 1. FTDM Instructor Shares Secret to Super Bowl Success How is it that the Super Bowl continues to be one of the biggest events in television as streaming services become global… Read more »
News Category: Research
It’s Officially Christmas: Faculty Experts Discuss Nostalgia in Holiday Advertising
For many of us, the holidays bring familiar sights and sounds throughout the season. From music and movies to sparkling trees and family traditions, the holiday season brings back memories of the past, which we also see in advertising. Nostalgia in advertising isn’t new; it isn’t even particularly unique. But something about holiday advertising draws… Read more »
Media Insights (Taylor’s Version): What Big Data Can Tell Us About Fan Interaction on Social Media
To celebrate the release of “1989 (Taylor’s Version)”, we spoke with Andrew Ledbetter, Ph.D., professor and chair of the Department of Communication Studies, about Taylor Swift and big data. Ledbetter tells the story of when he first became interested in Swift’s music around 2009, listening to “Love Story” on the radio, driving down the street… Read more »
Communication Studies (Taylor’s Version)
Andrew Ledbetter Talks Taylor Swift, Storytelling and the Invisible String to Communication Theory To celebrate the release of “1989 (Taylor’s Version),” we spoke with Andrew Ledbetter, Ph.D., professor and chair of the Department of Communication Studies (and self-proclaimed Swiftie), about Taylor Swift and how her work ties in to communication theory. More than a musician,… Read more »
Schieffer Media Insights Lab Offers Digital Analysis Tools
The Bob Schieffer College of Communication will display the features of its new Schieffer Media Insights Lab during an open house from 2 to 4 p.m. Nov. 10 in Moudy South 165. Guests are invited to explore the lab, where students and faculty learn to use high-end software tools to track trends and improve digital… Read more »
Paul Schrodt Wins Chancellor’s Award for Distinguished Achievement as a Teacher and Scholar
The Bob Schieffer College of Communication is proud to recognize Paul Schrodt, Ph.D., as the recipient of the 2023 Chancellor’s Award for Distinguished Achievement as a Teacher and Scholar. Dr. Schrodt, the Philip J. and Cheryl C. Burguieres Professor of Communication Studies, exemplifies the teacher-scholar model. He attributes his love for his students and TCU… Read more »
Running the Numbers: Following the Data Flow of Frog Football
Coming off a historic season, the Horned Frogs are likely to command both the football field and the social media world this year. Our new Schieffer Media Insights Lab is poised to make sense of the thousands of trends and topics football watchers will be seeing on social media. The Frogs kick off their season… Read more »
Kim Owczarski Discusses Disney’s Box Office Woes this Summer
Blockbuster movies brought audiences back to the movie theater this summer—unless you are Disney. Compared to box office hits Barbie and Oppenheimer, Disney’s feature films have surprisingly lacked audience attendance. Kim Owczarski, Ph.D., associate professor in the Department of Film, Television and Digital Media, spoke with Shannon Powers at Newsweek to discuss what is happing… Read more »
Schieffer College Recognizes Outstanding Graduate, Honors Students
The Bob Schieffer College of Communication is pleased to recognize two groups of outstanding students. Undergraduate Honors Six undergraduate Schieffer students, who are also members of the John V. Roach Honors College, presented their final projects before a group of faculty, staff and fellow students on April 17 in Moudy South. All six students will… Read more »
Student Research, Creative Work Celebrated at Schieffer Showcase
More than 100 students presented more than 50 research and creative projects at the Schieffer Showcase on April 19. Individuals or groups could submit any creative work or research project produced as part of a Bob Schieffer College of Communication course or affiliated program in the past 24 months. This year’s works included graduate projects… Read more »