{"id":1337,"date":"2026-02-25T14:18:43","date_gmt":"2026-02-25T19:18:43","guid":{"rendered":"https:\/\/schieffercollege.tcu.edu\/ftdm\/?page_id=1337"},"modified":"2026-02-26T10:43:09","modified_gmt":"2026-02-26T15:43:09","slug":"business-of-entertainment-media-major","status":"publish","type":"page","link":"https:\/\/schieffercollege.tcu.edu\/ftdm\/academics\/areas-of-study\/business-of-entertainment-media-major\/","title":{"rendered":"Business of Entertainment Media Major"},"content":{"rendered":"

The Department of Film, Television and Digital Media (FTDM) offers students a uniquely diverse and comprehensive array of courses designed to prepare its graduates to be industry leaders, creative contributors and\/or impactful scholars in arguably the most pervasive and influential field of the 21st century.<\/p>\n

The new major in Business of Entertainment Media provides essential real-world applications and skills as it prepares students for successful careers as leaders and managers in influential entertainment-focused organizations, in a variety of positions including brand managers, creative consultants, marketing strategists, producers, production managers, social media coordinators and many others.<\/p>\n

Its emphases on both business and content-related industry aspects enable graduates to emerge with substantial knowledge of media business practices and terminology, development and production processes, marketing fundamentals and legal essentials, as well a range of additional educational insights necessary for personal and professional success in this exciting and rapidly changing field.<\/p>\n

Requirements<\/h2>\n

Students wishing to major in business of entertainment media\u00a0 must complete the following requirements for graduation:<\/p>\n