Liang (Lindsay) Ma

Assistant Professor
Strategic Communication
MOUS 355

liang.ma@tcu.edu | 817-257-4410

Education

Ph.D., University of Maryland, College Park
M.A., New Mexico State University

Courses Taught

STCO 23123 – Public Relations
STCO 60113—Research Methods
STCO 35503—Research

Areas of Focus

Crisis management. Consumer-brand relationships. Branding. Consumer behaviors. Campaigns. Advanced quantitative methodology.

  • Journal of Public Relations Research
  • Public Relations Review
  • Journal of Applied Communication Research
  • Association for Education in Journalism and Mass Communication
  • International Public Relations Research Conference

Public relations in China.