Liang (Lindsay) Ma

Assistant Professor
Strategic Communication
MOUS 355

liang.ma@tcu.edu | 817-257-4410

Education

Ph.D., University of Maryland, College Park
M.A., New Mexico State University

Courses Taught

STCO 23123 – Public Relations
STCO 60113—Research Methods
STCO 35503—Research

Areas of Focus

Crisis management. Consumer-brand relationships. Branding. Consumer behaviors. Campaigns. Advanced quantitative methodology.

  1. Journal of Public Relations Research
  2. Public Relations Review
  3. Journal of Applied Communication Research
  4. Association for Education in Journalism and Mass Communication
  5. International Public Relations Research Conference

Public relations in China.