Julie O’Neil, Ph.D.

Associate Professor and Director of Graduate Studies, Strategic Communication 817-257-6966 j.oneil@tcu.edu

Ph.D., Communication, University of Utah
M.A., Communication, St. Mary’s University
B.B.A, Marketing and B.J., Journalism, University of Texas at Austin

Dr. Julie O’Neil, associate professor and director of the School of Strategic Communication graduate program, teaches undergraduate and graduate courses in public relations, research and evaluation, and corporate social responsibility. In recent years, Dr. O’Neil and her students have assisted Roma Boots, Tarrant County Public Health, the American Heart Association, Justin Boots, and the American Cancer Society as her students apply what they are learning in class to contemporary scenarios.

Her areas of expertise include measuring and evaluating communication programs and public relationships. She has published a dozen research articles in peer-reviewed journals, including the Journal of Public Relations Research, Public Relations Review, Journal of Promotion Management, Public Relations Journal, and the Journal of Nonprofit and Public Sector Marketing, among others. In 2008, she and a her public relations colleague won the first-ever Jackson-Sharpe Award for her research on the internal communication strategy of a global firm titled Measuring the Impact of Employee Communication. The Jackson-Sharpe award is given in recognition of the best scholarly research that bridges the gap between public relations scholarship and practice.

Dr. O’Neil currently serves on the Measurement Commission of the Institute for Public Relations that exists to establish standards and methods for public relations research and measurement and to issue best-practices white papers. In 2013, she co-authored a research paper that measured the reliability of traditional media standards, and in 2012, she wrote a pedagogical white paper called Resources for Public Relations Educators For Teaching Research, Measurement, and Evaluation.

She is a former president of a Toastmasters club and a former Board member of both the Greater Fort Worth and San Antonio chapters of the Public Relations Society of America (PRSA). She currently serves on the editorial board of the Public Relations Journal, and serves as an ad-hoc reviewer for the Journal of Communication Management, Public Relations Review, and the Journal of Public Relations Research. Dr. O’Neil is a member of the Association for Education and Journalism in Mass Communication and the Greater Fort Worth chapter of PRSA.

Prior to becoming a professor and researcher, Dr. O’Neil worked for close to ten years in public relations and marketing in multiple settings: agency, corporate, and nonprofit. Today, she periodically consults with organization on ways to cost-effectively measure and evaluate their communication programs.

A native Texan, she her husband Michael have two children, Molly and John. When she’s not cheering her kids on at a sporting event, she enjoys tennis, running, and cooking delectable dishes.

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