The Schieffer Showcase, held each April in Moudy South, gives Schieffer College students the chance to share their research and creative projects with the community. Guests are invited to visit with undergraduate and graduate students to learn about their work. Projects include research projects, short films, news articles, public relations and advertising materials, and more…. Read more »
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5 Things @TCUSchieffer: AI in the Classroom
Early in 2023, OpenAI disrupted the lives and work of millions of people worldwide when it released ChatGPT, its generative artificial intelligence program. Since its introduction, ChatGPT and generative AI have changed the workforce and culture. We spoke with faculty across the college to see how they are implementing AI in the classroom. #1: AI… Read more »
Awards
Schieffer Associates
We want Schieffer College’s best storytellers Schieffer Associates is an upper-level course that can be taken as an elective in Communication Studies, Film, Television and Digital Media, Journalism and Strategic Communication. The Schieffer Associates serve as the in-house, student-powered communication team for the Schieffer College. The fall 2024 section of Schieffer Associates will meet on… Read more »
Bob Schieffer is (Fort) Worth It
Fort Worth rarely gets the love it deserves. Recently, Cowtown became a wow-town when Netflix’s Girls5eva premiered its third season with the titular episode, “Fort Worth.” Struggling to get their act together, girls5eva wrote a song about Fort Worth, complete with a Google search worth of knowledge about our beloved hometown. Mentions of Fort Worth… Read more »
Schieffer College Hosts a Discussion on Native American and Indigenous Representation in Media
Join the Schieffer College for a discussion with former principal Chief of the Osage Nation, Jim Gray, about media representation, storytelling and Osage Nation at 6:30 p.m. March 21 in Moudy North 141. Lead by Haylee Chiariello ’24, president of the Native and Indigenous Student Association and Schieffer dean’s ambassador, and hosted by Schieffer College’s… Read more »
Melvin Harrison
5 Things @ TCU Schieffer: Super Bowl Stories
As you get ready for the Super Bowl LVIII this weekend, look at some of our Super Bowl-inspired stories from around the college. 1. FTDM Instructor Shares Secret to Super Bowl Success How is it that the Super Bowl continues to be one of the biggest events in television as streaming services become global… Read more »
Student Honors and Recognitions
TCU Scholars Full-time, degree-seeking undergraduate students who achieve a 4.0 GPA (all “A” grades) in any spring or fall semester are recognized as TCU Scholars by the academic deans. In that semester, they must have earned credit for at least 12 hours. TCU Scholars may audit one course without fee any time within a year… Read more »
It’s Officially Christmas: Faculty Experts Discuss Nostalgia in Holiday Advertising
For many of us, the holidays bring familiar sights and sounds throughout the season. From music and movies to sparkling trees and family traditions, the holiday season brings back memories of the past, which we also see in advertising. Nostalgia in advertising isn’t new; it isn’t even particularly unique. But something about holiday advertising draws… Read more »