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Graduate Projects, Theses and Publications

Our graduate students produce outstanding work in the form of projects, theses, and paper presentations and publications at conferences.

Professional Projects

Students who complete a project apply communication concepts, theory, and research to solve an applied, contemporary problem. The project entails a review of relevant literature and best practices, a research component, a strategy plan, and execution. Our students have created digital campaigns, developed a program for a special public, such as an ethnic group or a particular age group, designed a cause-related initiative, created a crisis communication plan, conducted an oral history for a company, among many others. See below for recent examples of student projects from 2013.

2013

  • Derdeyn, Caitlyn. “How to Bark Up the Right Tree: A Strategic Marketing Plan for Wag”
  • Joseph, Digna. “The Purpose Vision FW Project: An Integrated Marketing Communications Proposal.”
  • Safi, Sara. “Maintaining Patient Trust and Communication via Social Media: A Text Analysis of Hospitals’ Facebook Activity.”

2014

  • Rasmussen, Laura (2014). Strategic Communication in Anniversary Campaigns. Project available by request by emailing lrasmuss26@gmail.com.
  • Raymond, Natalie (2014). Establishing Cultural Competency: Healthcare Communication for Multicultural Females on Texas Christian University’s Campus. Download PDF.
  • Wise, Kirk (2014). Social Media Platforms as Engagement Tools: An Audit of Facebook and Twitter Use by Regional Sports Networks. Download PDF.

2015

2016

  • Zhong, Weiyi (2016). Strategic Communication Plan for the 1 KG Box. Download PDF.
  • Chura, Hannah Kaitlyn (2016). Digital Brand Management Strategy: Texas Improv Comedy Clubs. Download PDF.

 

Theses

Graduate students who are thinking of going on to earn a Ph.D. typically complete a thesis, which is a year-long research project that uses one of the following research approaches, including quantitative, qualitative, historical, critical, rhetorical, among others. See below for examples of past theses from 2013.

2013

  • Brown, Jean Marie. “Fault Lines: A Dialogic Approach to Journalism”
  • Wright, Lindsay. “White Royalty: Whitewashing from Prince of Persia to Sofia the First”

2014

  • Workman, Hallie. “Formation of Safe Spaces in Gendered Online Communities”. Download PDF.

 

Symposium Papers and Publications

Graduate students are encouraged to present their ideas and projects at both professional and academic conferences. Sometimes faculty collaborate with graduate students on research projects that ultimately result in publications. Below are some examples of graduate student papers and publications from 2012 and 2013.

2012

  • Cunningham, Nicole, and Laura F. Bright (2012). The Tweet is in Your Court: Measuring the Effectiveness of Athlete Endorsements in Social Media. International Journal of Integrated Marketing Communications, Vol. Fall 2012.
  • Cunningham, Nicole, and Laura F. Bright (2012). The Power of a Tweet: An Exploration of Female Perceptions of Celebrity Endorsements on Twitter. American Marketing Association Summer Marketing Educators Conference Proceedings, Chicago, IL, August 17 19.
  • Bright, Laura F. and Nicole R. Cunningham (2012). The Tweet is in Your Court: Measuring the Effectiveness of Athlete Endorsements in Social Media. Direct Marketing Education Foundation Research Summit, Las Vegas, NV, October 13 14.
  • Cunningham, Nicole, and Laura F. Bright (2012). The Power of a Tweet: An Exploration of Female Perceptions of Celebrity Endorsements on Twitter. American Marketing Association Summer Marketing Educators¹ Conference, Chicago, IL, August 17 19.

2013

  • Brown, Jean Marie. “Fault Lines: A Dialogic Approach to Journalism.” TCU Research and Creative Festival.
  • Joseph, Digna. “Ethics of Fundraising.” TCU Research and Creative Festival.
  • Merchant, Shannon. “One-for-One Thematic Study.” TCU Research and Creative Festival.
  • Olivier, Nick, O’Neil, Julie, & Lambiase, Jacque (2013). “Engendering Relationship Outcomes Through Stakeholder Involvement: A Case Study of a Nonprofit Organization” Southwestern Mass Communication Journal 28(2), pp. 1-16.
  • Raymond, Natalie. “Encouraging Body Modification Through Women’s Magazines: The Promotion of Change and Dissatisfaction Through Advertising in 360 West.” TCU Research and Creative Festival.
  • Safi, Sara. “Two-Way Communication and Patient-Centered Care on Facebook.” TCU Research and Creative Festival.