Bachelor of Science in Strategic Communication

Degree Requirements

The Bachelor of Science with a major in strategic communication requires 124 hours with 40 hours in strategic communication. All strategic communication majors must:

  • have a combined 2.5 GPA and must have completed MATH 10043 or INSC 20153 (or equivalent) with a C- or higher before enrolling in other required courses for the major; and
  • complete the two gateway courses—STCO 23113 Advertising and STCO 23123 Public Relations—with a C (2.0) or higher;
  • complete the other required courses listed in the table below.

No course applied to the student’s major or associated requirement may be taken on a pass/no-credit basis. All skills courses must be taken sequentially. A minor or second major in a discipline selected by the student and approved by a strategic communication adviser must be completed. Students must fulfill the requirements as prescribed by the department in which the minor or second major is taken. As an alternative, an area of emphasis consisting of 18 hours in a discipline selected by the student and approved by a strategic communication adviser may be completed.

Required Courses for Strategic Communication Majors

STCO 11103 Writing and Editing
STCO 16103 Diversity
STCO 23113 Advertising
STCO 23123 Public Relations
STCO 32403 Design
STCO 35503 Research
One from STCO 45413 Channel Planning
STCO 47533 Case Study
One from STCO 46403 Law
STCO 47403 Ethics
One from STCO 31423 Strategic Writing
STCO 35413 Creative Strategy
STCO 36403 Digital Storytelling
STCO 41423 Feature Writing
STCO 40901 Senior Seminar
One from STCO 48833 Campaigns
STCO 48813 Ad Competition
STCO 48823 PR Competition
Plus 9 hours of STCO electives

 

For more information, visit the Undergraduate Catalog.