Laura Bright

Associate Professor
Strategic Communication
MOUS 354

l.bright@tcu.edu | 817-257-5251

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Education

Ph.D., University of Texas at Austin
M.A., University of Texas at Austin
B.S., University of Texas at Austin

Courses Taught

STCO 43803 – New Media
STCO 45413 – Channel Planning
STCO 48813 – Ad Competition
STCO 60980 – Special Problems: Strategic Communication

Areas of Focus

Interactive advertising. Media planning. Consumer behavior. Consumer interactions in online environments, including social networking sites, customized websites, and RSS feeds. New media applications.

  1. Too Much Facebook?: An Exploratory Examination of Social Media Fatigue. Computers in Human Behavior.
  2. Deal Me In!: Assessing Consumer Response to Daily-Deal Websites. International Journal of Internet Marketing and Advertising.
  3. Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments. Journal of Marketing Communication.
  4. Facebook Versus Television: Advertising Value Perceptions Among Females. Journal of Research in Interactive Marketing.
  5. Exploring Consumers Motivations for Creating User-Generated Content. Journal of Interactive Advertising.
  6. Boosters, idealized citizens, and cranks:  Community managers for cities share nostalgia and information in social media, but real engagement is messy and time-consuming. In Public Relations and Participatory Culture: Fandom, Social Media, and Community Engagement.
  7. Methodologies for Assessing Effects of Media. In Encyclopedia of Media Violence, Matthew S. Eastin (ed.).
  8. Media Evolution and Web 2.0 Technologies. In A Handbook of Research on Digital Media and Advertising: User Generated Content Consumption.

Marketing coordinator at a “dot com.” Ran a web design consultancy with one of her siblings. Administered online consumer panels for academic and industry research.

  1. Cheryl A. Soward Communicator of Distinction Award for Outstanding Achievements in Government Communication, Texas Association of Municipal Information Officers
  2. Ranked in “Top Marketing Professors on Twitter” by Social Media Marketing Magazine
  3. Ranked in “Top 100 Web Savvy Professors” by Best Online Universities
  4. Lead Faculty Advisor for National Student Advertising Competition Team, “Best Media Plan” for District 10
  5. Media Advisor for National Student Advertising Competition Team, “Third Place” for District 10
  6. Media Advisor for National Student Advertising Competition Team, “First Place” for District 10
  7. Media Advisor for National Student Advertising Competition Team, “Best Media Plan” for District 10
  8. Nominated for Wassenich Award for Mentoring, Texas Christian University
  1. American Academy of Advertising
  2. American Advertising Federation
  3. American Marketing Association
  4. Certified Public Communicator Program
  5. Texas Association of Municipal Information Officers
  6. Texas School Public Relations Association
  7. 3CMA: City and County Communications and Marketing Association