Eunseon (Penny) Kwon

Assistant Professor
Strategic Communication
MOUS 353

e.kwon@tcu.edu | 817-257-4412

Education

Ph.D., University of Missouri
M.A., Syracuse University
B.A., Southern Illinois University

Courses Taught

STCO 23113 – Advertising

Areas of Focus

Marketing and persuasive communications in digital and social media environments. Consumer psychology. Branding. Media psychology. 

  1. Journal of Advertising
  2. International Journal of Mobile Marketing
  3. Association for Educators in Journalism and Mass Communication conference
  4. American Marketing Association conference
  5. American Academy of Advertising

Worked in Television industry in South Korea as content business manager. Sold TV shows abroad. Purchased award shows and TV shows from Japan, U.S., and U.K.

  1. Member of Association of Consumer Research
  2. Member of American Academy of Advertising
  3. Member of Association for Education in Journalism & Mass Communication
  4. Member of American Marketing Association